Advanced Blogging Best Practices

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1 tag should relate to many different themes and keywords which you have posted about and no more than three tags should be assigned by also you .  Make certain that the tags that you choose are not repetitive of one another and diverse because this may hurt your search engine optimization efforts. Together with reviving a number of your articles that is previous and helping readers find exactly what theyre searching for linking allows you to underline your own website's validity.  You can link to some other blog posts or to your webpages.   Shorten Your Blog URL Site URLs are one of the first things that search engines crawl to tell what your page is about.  Because of this, its readable and to avoid a mess of numbers and characters that offer the reader or to search engines with no context.

 

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Below is it shows where to place keywords in URLs and how to structure them.  Remember that your URL doesn't have to be a pick from the webpage title.  Since they're easier to comprehend Utilizing URLs is a practice. You'll be on the right path to creating articles for your readers and creating a blog strategy.

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From what Ive discovered, technical SEO only gets you so far.  To truly achieve the top and stay there, an guide has to be useful to the reader.  The largest reason for this is because it aligns with Googles number one prioritythey want to rank the finest content. Here are six of those practices Ive utilized to help my articles ranking to aid you.  By the end of the post, youll have a playbook to perform the same.    The fantastic Word Length Should you Google Perfect word length for a blog article youll encounter this commonly used chart in the Serp IQ research: Many men and women utilize this graph to warrant writing really really long posts. From my experience, a 200-word manual that is super-useful will outrank a mediocrely helpful manual of 2,000 words any day.  However, my guideline is to target 1,500 words.  And while I just said there is no ideal span, I follow this principle since it forces me to consider all angles of the subject Im writing about.

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  They scan.  In reality, research finds that youre lucky if more people read more than 20% of what youve written. Consequently, if you would like to keep people youve got to break your writing down . They look like function.  People frighten off.  They leave your website if you scare off people.  And should they leave your website, thats a sign to Google your article isnt very beneficial.  And when its not useful, you start to fall in rankings.  Therefore, when you write, look for opportunities to divide your paragraphs into shorter chunks. Your Headings Want Hooks Look at these two subheadings and decide on the one which captures your interest more: Use Cooking Spray When Frying an Egg or This Ingredient Makes Frying an Egg 10 Times Easier The second headline catches my interest longer, and Ill guess it will for you too.

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The headline gets the answer.  How can you fry an egg Utilize cooking spray.  Theres no hook. Theres no reason.  The next headline generates curiosity.  You dont know what will create an egg easier to unsubscribe if you don't continue reading. And if they remain on your own page more, theres a sign to Google that youve got great content.  So, after youve written your article, go back and look for opportunities to create hooks.  If you require help with your pins and headlines, one resource I turn to time and time again is this free guide on how best to compose Magnetic Headlines. A research conducted by Florida State University found that list-making eliminates the cognitive effects of unfulfilled goals. Participants in the study were far more likely to achieve goals when they created lists compared to people who didn't.

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A Featured Snippet is simply an answer to a search outcome that Google picks out of an articleand most frequently its in the kind of a listing.  In the example above, Google reveals lots of steps on the best way to plan an event right within its results.  The motive Featured Snippets are so valuable is that if your post is the one Google picks to attribute, your click-through rate skyrockets. Ive seen firsthand how precious Featured Snippets have been for many of Wild Apricots posts, as theyve increased our rankings and our visitors.  If you would like to get a Featured Snippet, theres still some speculation about how Google picks them, but generally whenever I write a blog post, I try to add lists or steps as frequently as possible.   The Kinds of Images That Work Best Take a look at these two pictures.  Which do you like better (Images from Big Stock Photo.com) Ill have a guess and say its the picture of the happy, smiling people. Its not that the image of stones isnt appealing, but its that have been really hardwired to enjoy pictures of people improved.

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Because I started using pictures of people in my blog posts, Ive noticed they get shared a lot more, which is just another variable Google considers in its positions.  Its a little change that makes a significant difference.    Your Posts Should be Evergreen Perhaps you have clicked on an article from a Google search result only to obtain the content outdated When I come across outdated content, I click on the back button and try another result. Thats why if I want something to rank highly, I attempt to make whats called evergreen contentcontent that stays applicable over a long period of time.  This means I avoid writing about matters that include time-based info or fads.   This has increased our blog traffic over 400 percent. Ive put everything Ive learned to a simple playbook that covers how to write and technically optimize articles for Googles search results that anyone can use, whatever the size of your organization. If youd enjoy my full playbook on nonprofit SEO, it is possible to watch my free webinar The Way to Grow Your Organization by Obtaining Lots and a lot of Traffic to Your Website.